Customized Customer Service Is The Only Way To Great Experiences

 

customized customer service is critical to customer loyaltyThere’s a common belief that delivery of outstanding customer service is as simple as “treating customers as I would like to be treated.”  The flaw with this, of course, is when a customer comes along who prefers to be treated differently than you.  A more effective strategy is to treat customers the way in which they would like to be treated.

One Size Does Not Fit All In Customer Service

Customer service isn’t a static thing.  The expectations customers have vary from industry to industry and situation to situation.  Sometimes they want guidance.  Sometimes they just want an unobstructed path.  Sometimes they want their hands held through the entire interaction. That’s why generic service standards are rarely useful.  It’s also why off-the-shelf, non-customized customer service training doesn’t stick.  Too often we think of customer service as just ‘common sense;’  but if it really was, it would be a much more common practice.

So, how can you define World-Class Customer Service for your business?

Start by asking yourself these four questions:

1. What are your customers’ current expectations in your industry?

2. What are the complaints/issues that are common in your industry? What needs to happen to make those go away?

3. When people talk about positive experiences in your industry, what do they talk about?

4. What role does customer service play in your business? Is it customer retention, increased sales, decreased escalations, higher productivity, lower staff turnover? Why is it important?

Once you have an answer to these, you can begin the process of defining your ideal customer experience, and the things that need to be addressed to deliver it.

This Post is a transcript from today’s edition of Winning at Work! To find out more, or to sign up for your own free subscription to this internationally acclaimed weekly e-newsletter, visit visit this link

Customized Customer Service Is The Only Way To Great Experiences
Share on facebook
Share on Facebook
Share on twitter
Share on Twitter
Share on linkedin
Share on LinkedIn
Share on whatsapp
Share on WhatsApp
Share on pocket
Share on Pocket

Comments? We'd love to hear them!

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You might also be interested in:
Posts by category
Winning at Work Newsletter

The Workplace Success Newsletter

read in over 100 countries

Awesome tips to help you succeed
Free – once a week in your inbox!
(And 100% spam-free!)

(Want to see the kind of tips you’ll be getting before signing up? You can find them here.)

Outstanding
Customer Service Training
The best customer service training programs

Contact us today to learn how The Belding Group can help you stand out with outstanding customer service.

Do you have your copy of The Journey yet?

Winning at Work Newsletter

The Workplace Success Newsletter

read in over 100 countries

Awesome tips to help you succeed
Free – once a week in your inbox!
(And 100% spam-free!)

(Want to see the kind of tips you’ll be getting before signing up? You can find them here.)