RetailTrack Mystery Shopping just did a reprise of the survey they conducted on Canadian department store retailers in 2011. The original study, conducted for CBC Marketplace, did not paint a pretty picture – with an overall failing grade of 49%
Things are looking up
The new shops, conducted this past winter, showed a significant 11 point increase. They now stand at an average 60%
Canadian Tire leads the way
Leading the charge was a dramatic improvement by Canada’s iconic Canadian Tire, who jumped from 47% to 73%.
For more details on the study, visit ow.ly/vmv30
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Is Department Store Customer Service Improving?
